Knowing when to use specific advertising with different types of traffic sources

December 11, 2011 by · Comments Off
Filed under: Website Traffic 

I had a student who said the following:

Squeeze page the page sale had 530 clicks and 233 particulars, which is a conversion of 44%. I think is very good! In fact, that’s an opt-in rate is really good! Then having 16 sales at US $ 49, then that is r $1,47 per click. Then, to squeeze page B, there were 530 clicks with 123 takes, which is of 22.9%. Another had 44%. He had 15 sales in US $ 49, and another that had 16. Your dollar a click was US $ 1.39 per click.

It is possible that maybe the sales of (b) only performed best by lead because it was people really hungry opted in less good squeeze page b. If you never thought of this as a possibility for your own analysis, there are some things you need to realize. Now, the only thing I would say to you is traffic JV is a source of different traffic. If you have a choice of running two different squeeze pages based upon this-squeeze page a would be its control to traffic joint venture. What you still want to do is split the test and (b) to any other traffic sources you’re doing, because you may find that one works better for traffic of JV and b works best for, say, traffic from Google AdWords. And then you can find out which one works best for traffic from Bing. So, you just want to be able to do this and control things. That should be your main goal.

In my case, I always split test pages the opt-in first. So, I would recommend that you perform split tests on all your pages. So, if squeeze page won and then say that won b sales page, you now have the control. Remember, now, let me be very clear … This is your control for traffic of JV. This may not be its control to traffic from pay-per-click, so we’re clear. Now, you’ll want to split test the squeeze page sales letter and versus the squeeze page and sales letter b for traffic of JV. I think it’s the best thing for you to do when you’re testing opt-in pages in relation to sales pages compliant. Basically, you are testing an alternative sales page along with the main squeeze page to determine an accurate reading of your conversion result. You’re doing it because if you have a different message, could be the squeeze page that is changing the results of sales. Therefore, make sure that you are testing the same opt-in page, against a different sales page to ensure that your conversion numbers are accurate.

Testing and tracking are one of the most neglected areas that are ignored with online merchants. It is so important to test everything you do online. Just think about it, if you had a site and could not control what your visitors were doing, such as how long they stayed on your site, how many clicks a link received or how many sales of a particular product sold, you wouldn’t have any idea about what was happening on your site. Everything you know is that were receiving cheques by post or not getting any at all. Just Imagine, if you followed everything and I could see what results you were receiving daily, weekly and monthly so you could make changes to your site, based on its tests to improve the results. Think about how much more money you can make! Is truly remarkable!

My best piece of advice I could give anyone with a website is never run your site without split tests. If you do, you will leave a lot of money on the table, and you’ll be more ago and far from their dreams. Control everything! That is my best piece of advice.

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